AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps on iOS in the US Q3 2024
Explore the performance trends of the top five beauty retail apps in the US on iOS during Q3 2024, highlighting fluctuations in downloads and active users.
In the third quarter of 2024, the top beauty retail apps on iOS in the United States showcased varying trends in downloads and active users. Here's a closer look at their performance:
Sephora US: Makeup & Skincare saw a dynamic quarter with weekly downloads peaking at about 99K in mid-August. The app maintained a strong user base, with weekly active users reaching approximately 1M in the same period. However, the downloads tapered off towards the end of September, settling at around 66K.
Ulta Beauty: Makeup & Skincare experienced a consistent download rate, starting at about 78K in early July and fluctuating slightly throughout the quarter. The number of active users remained robust, hovering around 900K, with a slight dip in September before bouncing back to approximately 888K by the end of the quarter.
Bath & Body Works | B&BW had a notable increase in downloads, especially in August when they peaked at over 102K. Active users followed a similar trend, climbing to around 680K before settling at approximately 615K by the end of September.
Scentbird Perfume Box showed a consistent increase in both downloads and active users. Downloads reached over 14K by mid-September, while active users consistently grew, reaching over 44K towards the end of the quarter.
CHARLOTTE TILBURY had fluctuating download numbers, starting strong at 20K in early July but experiencing a decline to around 3K by the end of September. Despite this, active users gradually increased, peaking at over 50K in early September before slightly declining to around 43K by the end of the quarter.
These insights are based on data from Sensor Tower, where you can find more detailed performance metrics and trends for these leading beauty retail apps.
